What I do
Four capabilities that most B2B tech companies need at the same time and rarely have in the same person. I take on the parts you don't have covered, as a scoped project, as embedded capacity, or as interim coverage for a role that's open.
01
Field and Event Marketing
Event strategy and execution that ends in pipeline, not a badge-scan CSV.
- · Event strategy, selection, and program design
- · Budget planning and vendor management
- · Booth conversation flow and staff enablement
- · Warm-lead capture and exit segmentation
- · Post-event nurture and fallback sequences
- · Sponsorship and speaking program management
02
Demand Generation and Campaigns
Integrated programs that reach the buying committee, not just the buyer.
- · Integrated campaign strategy and build
- · ABM program design and account tiering
- · Persona and tribe-based messaging
- · Nurture design and lifecycle mapping
- · Webinar and content program execution
- · Pipeline mechanics and funnel diagnostics
03
Marketing Operations and Automation
If this isn't working, nothing else can be trusted.
- · First-touch and lead-source attribution setup
- · Marketing automation build, audit, and cleanup
- · CRM and marketing-system integration
- · Lead routing, scoring, and lifecycle stages
- · Reporting and dashboard design
- · Data hygiene and deduplication
04
Workflow and Systems Design
Practical automation for the work that eats a marketing team's week. Human-in-the-loop by design.
- · Workflow mapping and automation design
- · Research, reporting, and data-prep agents
- · Internal tooling and single-source-of-truth dashboards
- · Content and campaign production workflows
- · Documentation and enablement so your team can run it
How this works
Four ways to work together.
- Embedded support
- Defined senior capacity operating as an extension of your team. Campaign leadership, demand gen, field programs, marketing ops, or interim ownership of an open role.
- Monthly retainer
- An agreed portfolio of recurring responsibilities and outcomes, with capacity, priorities, response expectations, and change control defined up front.
- Defined project or sprint
- A scoped piece of work with a start, an end, and a deliverable. A campaign launch, a nurture build, a field program design, a marketing ops cleanup, an Event-to-Pipeline readiness engagement.
- Interim and fractional coverage
- Senior coverage while a role is open or a decision is pending.
Scope, capacity, and terms are agreed before anything starts. No open-ended retainers, no surprise invoices.
Where I fit
Where I’m a good fit, and where I’m not
A good fit
- B2B technology companies: cybersecurity, IT infrastructure, SaaS, cloud, enterprise software
- Series A through mid-market, and enterprise divisions that operate with real autonomy
- You have budget and urgency but no senior bandwidth
- You want someone who can decide and execute, without being managed
- The work has a defined scope, or can be given one
Not a fit
- Consumer or e-commerce marketing
- Early-stage growth hacking and channel experimentation
- SEO, PPC, and paid social optimisation as the core ask
- Full-service agency work across every channel at once
- Open-ended "help us with marketing" with no scope and no owner on your side
Not sure which of these you need?
That's a normal place to start. Describe the problem and I'll tell you which of the four it actually is, or that it's none of them.