Enterprise discipline.Startup speed.
I’ve run marketing at both ends of the company-size spectrum: enterprise budget discipline at HP and Micro Focus, startup scrappiness at Traceable and Blink Ops, and built the connective tissue between them myself, by hand, when nobody asked me to.
Career arc
HP / HP Software → Micro Focus
Embedded marketing and deal-support resource for sales leaders across two regions. Ran the $800K+ Americas ITOM Summit, the largest customer event in the region, three years running, with customers leading 75% of the content. Growth and renewals followed the trust, not the production value.
Started in sales as an Account Manager before moving into marketing: 152% of quota in FY12 (President's Club), 182% in Q3 FY13 (Account Manager of the Quarter).
ASG Technologies
Embedded field marketing lead supporting 14 account executives and two regional VPs. Generated $24M in pipeline: 157% of the FY20 goal and 51% of the entire North America region's pipeline.
Traceable, Inc.
Founding marketing team member at a Series A/B API security startup, around employee 50, later merged with Harness. Scaled the major event program from roughly $400K to $1M–$1.2M+ annually over three years, executing 100+ events and 70–80 webinars.
Cloudera
Demand generation and industries marketing. Launched the company podcast within 30 days.
Blink Ops
Campaigns and events in fast-moving cybersecurity. Managed $1.4M+ in major event budget across Black Hat, RSA, and Gartner in a single year, executing 80+ events across the US and Europe, plus a tool that gave sales one place to find event info instead of hunting across systems. Still my instinct on every engagement: find the real pain, build the fix.
How I work
How I work
“Trust isn't a campaign. It's what's still standing after three years of showing up.”
Reactive marketing isn't a communications problem: it's a discipline problem. Every emergency that jumps the line costs you hours on the plan that was actually working.
“Easier for someone else, or it doesn't count.”
I'll build almost anything if it removes friction for someone else. If it just makes my own life easier, that's a side project, not a deliverable.
“Knowing who signs isn't the same as knowing who moves the deal.”
One company's deals closed faster the moment architects got the first meeting, not the intended buyer. Look at your own won deals; the pattern's usually already there.
“Ship it. Iterate. The only thing that has to be perfect is whether it's true.”
It doesn't have to be polished. It has to be accurate. Get that right, ship it, and keep improving from there.
Three things I won’t move on
01 · A person stays in the loop.
Handing anything customer-facing fully to AI isn't a style choice: it's a real risk, and I'm not taking it.
02 · Pipeline needs more than one front.
If a plan bets everything on one channel or one audience level, I'll push back on it.
03 · Book the meeting. Don't try to close on the floor.
This one I learned the hard way, more than once.
What that built
Forge and Field Marketing is what that range built: senior B2B marketing strategy and execution, delivered fractionally or project-based, for companies that need it now, not after a six-month hire-and-ramp cycle.
The credential in one line: enterprise ops discipline, startup scrappiness, and builder instinct, in one person, not any single piece of it alone.
Based in Northwest Arkansas. Working with clients across the US.